THE PEOPLE

The people
behind the work.

A small, senior-led team working with unions, progressive organizations, and civic leaders since 2011.

Chris Olivarez

Founder & Executive Producer

Chris Olivarez

Chris Olivarez is the founder of Production for the People. He works with unions, progressive organizations, and civic leaders to shape the story before production begins: what needs to be said, whose perspective matters, and what will move an audience to act. Drawing on experience in digital strategy, communications, and leading national production teams, he connects the purpose of a campaign with the creative decisions that bring it to life.

Juliett Olivarez

Co-Founder & Head of Partnerships and Operations

Juliett Olivarez

Juliett leads community engagement, strategic coordination, and operations at Production for the People. She works across outreach, stakeholder relationships, community partnerships, and program implementation, helping organizations connect people with resources and opportunities. Her background in psychology informs a thoughtful, people-centered approach to organizations, partnerships, and community needs.

Alisa Rivera

Associate Communications Strategist

Alisa Rivera

Alisa is a communications strategist and digital organizer with experience leading campaigns for unions, nonprofits, and progressive organizations. Her work spans messaging, digital organizing, and integrated programs across SMS, social, and content. She brings a blend of campaign, journalism, and teaching experience to strategic planning and execution.

Demian Tajeda-Benitez

Production Specialist & Editor

Demian Tajeda-Benitez

Demian works across photography, production, and editing for campaign and organizational work. He brings a strong eye for detail and a steady hand to fast-moving environments, adapting to the needs of each shoot and helping the team capture the people and moments at the heart of a story.

WHY WE STARTED

Social impact deserves
the same rigor.

Social impact work deserves the same level of rigor, strategy, and creative execution as any high-stakes commercial campaign. Our role is to keep the purpose clear and carry the work from strategy through delivery.

Chris Olivarez directing a group photograph with SEIU 2015 members
Chris Olivarez working with SEIU 2015 members.

STRATEGY STARTS WITH A CONVERSATION

Talk through
your project.

A clear goal or an early question is enough to start.

mail@production4thepeople.com

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